170 Seats
Basic Information
Course Description
With the increased importance of technology in society, digital literacy is gaining recognition as the most valuable tool for lifelong learning. Technology that is impacting every sphere of human life has a widespread influence on the lives of pupils. While students are tending to the digital world to learn, it pays to safeguard them from the challenges posed by technological advancements. It is as if they are breathing technology in every step they take. With so much going in favor of digital media, it is also important to prepare them for the threats that are a part of this emerging educational trend. All these are possible by relying on digital literacy as the whistleblower of online learning platforms.
Prerequisite
For All - Any student, professional, individual, businessman, government servant
Course Syllabus
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing Platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
Website Creations
- Blogger
- Wordpress
Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
